Are you looking to increase the amount of traffic that your
website sees? If you rely on your website for income, there is a
good chance that you are. If you are unfamiliar with internet
marketing, you may have done a little bit of online research.
While researching internet marketing, there is a good chance
that you came across article directories. Article directories
are essentially online websites that display content, often with
links. These links should link readers directly to your website,
whether it be an online store or a content site. When it comes
to article directories, one of the most common questions asked
is “is it worth the time?” In all honesty, it depends.
Submitting articles to article directories is a great way to
increase traffic to your website, but it all depends on the
approach that you take. If you are looking to benefit from
submitting articles to article directories, there are a number
of important factors that you will want to take into
consideration. These factors, which are outlined below, may have
a significant impact on the amount of traffic that your website
sees from article distribution.
As it was mentioned above, article directories are essentially
websites that display a collection of content. That content,
which is accompanied by links, is often placed into specific
categories, such as parenting, money, business, and so on. As
article distribution has increased in popularity, so have
article directories. This means that it is possible to find
hundred of article directories that are willing to accept your
articles and have them displayed on their site. While your
first impulse may be to submit your articles to every article
directory that you can find, you may want to reexamine your
decision to do so, as it can be time consuming. In fact, it may
be a good idea to research article directories, find, and submit
articles to the directories that are considered the most popular
or those that come highly rated and recommend.
It is also important that you examine how often you submit
content. As with your website, you are urged to update it often
or at least add new content to it. After all, it is a known
fact that internet users like to see new, refreshed content.
The same can be said for the articles that you submit to article
directories. You will want to develop a schedule. Submitting
new articles to article directories a couple of times a week is
a good goal to have. In fact, the more you can submit, the
better the results are likely to be. The more articles that you
have distributed across the internet, the more links you will
have. This, in turn, will increase your chances of seeing your
website’s traffic increase.
Although producing and disturbing a large number of articles is
your best chance of success with article directories, you also
want to examine the content that you are submitting. It is
extremely important that your content is interesting, readable,
and presentable. That is why it is important that you do not
rush when creating articles. In fact, it may be a good idea to
proofread your articles multiple times, before distributing them
online. It is also advised that you view your articles, once
they have been published online. Most article directories will
allow you to post links to your websites at the end of your
article page. For article directories to work to your benefit,
you need to make sure that readers make it to the end of your
article. This is why interesting and readable articles are
vital to your success.
As long as you keep the above mentioned points in mind, you
should be able to benefit from submitting to article
directories. To get you started, you may want to examine Ezine
Articles - http://www.ezinearticles.com/, Isnare Articles -
http://www.isnare.com/, and Article Alley -
http://www.articlealley.com; they are considered three of the
most highly rated and recommended article directories online.
P.S. Article directories are a great way to increase your
website’s traffic, but they are also a great way to get your
name, as an author, out into the internet community.
BandoMarketing.com
Saturday, February 16, 2008
Increase Traffic On Your Site Or Blog
Why Choose SEO Services ?
Implementing SEO services in your marketing strategy is a very wise thing to do for the following five reasons :
* The Absence Of Risk – often, paid advertising is subject to click-fraud risks and competitor’s unfair techniques ( examples of these techniques would be the usage of software that will click your ads for hundreds of times without any noticeable profit to your site; however, you will pay for each and every single click to ). Pay-for-performance programs like Google AdWords have advanced protection against this harmful behavior but the risk will never be eliminated. However, SEO is free of any potential risk unless you make obvious mistakes like spamming.
* Reliability – paid search engine placement or banner ads work right until the moment when the marketing budget depletes. After that moment the site disappears from the listings and the returning customers will not find you again ( nor will the new visitors ). SEO services will help buffer this process so you can gradually minimize the advertising budget as you will be increasing your results that are obtained from the organic search engine listings. Another advantage of this would be the fact that consumers prefer purchasing from a site that is ranked high in the search engine results rather than purchasing from an evidently placed advertisement.
* Brand Awareness – a website that has a high rank among search engine listings means that more people will see the company’s name and become more and more familiar with the products as well as the company although they still haven’t made one single purchase. A recent survey clearly shows that consumers are twice as likely to recognize businesses that are ranked high ( top three ) in the search engine listings in comparison to those that are appearing in the regular banner ads.
* Targeted Traffic – the SEO services will bring paying customers right to your door step. These customers that we are talking about have entered your websites keywords or phrases into the search engines and the results showed your business. The SEO services will help you transform regular visitors into real buyers by analyzing their behavior once they locate your site. By utilizing the content of your website you will learn how to transform these visitors into buyers in the most effective and efficient manner possible.
* Affordability – comparing banner ads with SEO services in terms of costs, the money that you will pay for these services won’t reach staggering sums like $15,000 that people pay for banner ads.
Now we are going to offer you a small list of techniques that should be avoided at all costs:
* Keyword stuffing
* Automatically generated doorway pages
* Misspelling of well-known websites
* Hidden text or hidden links
* Cloaking and false redirects
* Duplicated content on multiple pages
* Other methods that try to trick search engines
All in all, SEO is highly recommended if you want to make your business popular because popularity over the Internet is crucial as you will attract more visitors and if you play your cards the right way, these visitors will be transformed into first time buyers and with a bit of luck, customers.
Summary: SEO is becoming more and more important for success over the internet that is why all business owners must take this method into considerationRead more!
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