How to Write Magnetic Headlines for your Ebook Website

The headline is the most important part of your sales page. If your headline doesn't grab the readers attention, the rest of your sales copy might as well not even be there as people won't read on. A good headline will entice the reader to continue on to the body of your sales pitch. You can take it one step further, a truly great headline will communicate your full message to your readers and may even be enough to seal the deal and entice them to purchase your e-book.A good headline should promise a benefit or solution to a problem for the reader. Posing a question can be a good approach as well. Your main aim is to invoke an emotional response in the reader. This is the real key to writing a great headline, once they feel emotionally attached to the content, you have their attention and you can happily go about pitching your ebook to them. There are a few different types of headline formulas:Direct Headline: These go straight to the point and forget all the fluff. An example of a direct headline might be "Get The New Money Making Ebook Here"Indirect headline: These types of headlines try to raise the curiosity level in your customer. An example of an indirect headline is "Don't Be Weighed Down" . This can have a double meaning in feeling physically worn out or literally weighed down. This headline might be suitable for a weigh loss ebook.The Question Headline: These headlines need to pose questions that would be in the customers best interests to answer. A good example of this is "How would you like to make $1234 in just one hour?"The How To Headline: This type of headline is exactly what it says. You need to start the headline with the words 'how to'. An example of this is "How to sell 100 ebooks in under one week"The Command Headline: This type of headline invokes a strong call to action. Ideally you will almost be telling the reader to do something. "Discover The Techniques I Use To Sell eBooks" would be a good example.With ebook sales pages, in addition to the words the color is also important. It is a good idea to create headlines in either red or blue. The idea being that blue implies trust, and red implies warning tempting people to read on.In conclusion, it is important to remember that your headline is the most important part of your sales page. The headline must grab the readers attention. Without that you may have no hope of being able to pitch your ebook to the customer.